One side: Exhibitors
In Franchise Expo Paris, there are 23% International brands from 23 countries, so 110 brands in 2016.
Some brands are in International Pavilions, by country like US Pavilion, Spanish Pavilion, Brasilian Pavilion, Korean Pavilion…*
Other side : Visitors
2 900 International visitors from 97 countries.
55% of the international visitors have a franchising or Master franchising project.
*Pavilions in 2016