What is franchising ?

  • What is franchising ?

    “Business format franchising” is a type of commercial relationship based on a contractual agreement between two independent business parties, the franchisor (the seller of the business proposition) and the franchisee (the buyer of the business proposition), in which the franchisor grants the franchisee, for the term of the contract, the right to buy and operate the franchisor’s branded and formatted business system for a fee and according to the prescribed rules and procedures developed for the system by the franchisor.

    The French Franchise Federation characterises “business-format franchising” as the “reiteration/duplication of a successful formula”

    Franchising distinguishes itself by 3 fundamental principles

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    What is the master franchising ?
     

  • Master franchising give the exclusivity to a master franchisee to operate / develop the franchise brand in a specific geographical area. It is a way usually used by numerous French and International brands to develop outside their country of origin (but it is not the only way!)

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    The French Franchise Federation
     

  • The FFF is a non-profit association. It was established in 1971, on the initiative of four franchisors (Levitan, Pingouin, Pronuptia and Rodier), who wanted to provide an ethical framework for franchising in order to safeguard self-regulation. The FFF has, since its inception, equipped itself with proven working methods for organizing the expansion of franchising in France.

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  • Franchise in France

    69 483 franchise units
    1 834 franchisors

    Discover the activity sectors represented

    Franchise around the world

    69 483 franchise units
    1 834 franchisors

    European franchise vs worldwide

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