Tuesday, March 28, 2023

Franchise Expo Paris - A very positive edition

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Franchise Expo Paris - A very positive edition

Franchise Expo Paris has just brought the curtain down on its 2023 edition on a very positive note. 

With 30,454 participants from Sunday 19 to Wednesday 22 March, the newly redesigned and modernised format of the show recorded 42% higher footfall than its previous edition in 2022.

The 571 exhibitors in attendance were thus offered a platform to present their concept, meet tomorrow’s entrepreneurs and accelerate the development of their brands.

A new federating and mobilising format

The enthusiastic response from the visitors walking the aisles of the show over the four days confirmed the important status held today by Franchise Expo Paris in entrepreneurship-focussed events. From franchisors, franchisees and candidates to towns and local authorities, experts from the FFF college and banking partners, all franchising stakeholders took apart in this reference event in its revisited form.

With its 90 sectors of activity represented, the show, consolidating its status as a leading global franchising exhibition, offered a wide and varied range of commercial brands with, most notably, a clear comeback for non-French participants. This was true both on the exhibitor side with 22 nationalities (Brazil, Canada, Italy, Taiwan, USA etc.) representing 18% of exhibitors, and also on the visitor side with more than 1,600 participants.

Among the French visitors, 47% came from outside the Paris region. These indicators illustrate the dynamism and vitality of the franchise sector, which is particularly attractive in the French regions.

Franchise Expo Paris is already beginning preparations for its next edition

Franchise Expo Paris is continuing to ring the changes, with a 2024 show that will run for three days to cater better to the expectations of exhibitors and franchise candidates. 
Furthermore, this 2024 exhibition will run from Saturday to Monday (and no longer from Sunday to Wednesday) which are days better suited to the availability of franchise candidates and project developers.

We look forward to seeing you from 16 to 18 March 2024 at Paris - Porte de Versailles (Pavillon 1).

“In a strained economic and social climate, and despite the disruption of public services and transport, Franchise Expo Paris 2023 proven to be a great success! This new vintage confirms the enthusiasm of the franchise industry for this exhibition, which saw a remarkable growth in visitors this year. It was also a qualified audience, according to the exhibitors we met, who also hailed a dynamic of continuous business over the four days of the show. This effervescence has been facilitated by the application we have launched, Franchise Meet Up, which will be accessible to both candidates and exhibitors to continue the Franchise Expo Paris experience until 7 April,” says Sylvie Gaudy, Director of Franchise Expo Paris.
“I would like to thank everyone, exhibitors and visitors, who believed in this 41st edition presented in a new light: more modern, more open, more fluid, more efficient and more convivial! A special thank you to Infopro Digital who took up the huge challenge of revamping this exhibition after 40 years. Thanks to this new configuration, candidates were able to meet brands, both on their stands and in the pitch areas spread throughout the exhibition. Looking back on these four days, I would highlight the dynamism of the franchise model, which, thanks to its suitability to the needs of new entrepreneurs, is attracting increasing numbers of young people!” adds Véronique Discours-Buhot, Chief Executive of the French Franchising Federation.