The Association of elected officials and parliamentarians Centre-Ville en Mouvement, which has been working for 20 years to revitalize city centers, is organizing the 16th National Retail Management Day. During this morning, we will discover the best practices implemented by local authorities on retail to revitalize and bring commercial diversity to city centers. 9:30 - 9:50 a.m.: Coffee reception 9:50 - 10:05 a.m .: "Set up your business in the Metropolis" Discover during this round table the presentation of the initiative implemented by the Metropolis of Greater Paris and the CCI Paris IDF throughout the metropolitan area to encourage the creation of businesses! Cathy Bot - Sales Manager, CCI Paris Ile-de-France Ronan Maheo - Local Economy Project Manager, Greater Paris Metropolis Marine Onfray - General Director, Living City Centers 10:05 a.m. - 10:45 a.m.: 5 7-minute pitches on concrete examples 5 cities in the Greater Paris Metropolis present their actions for revitalization 10:45 a.m. - 11:30 a.m.: Preserving the commercial and artisanal balance What tools do local authorities have to ensure commercial diversity and preserve a balance in local commerce? Discover testimonials of good practices in France! Didier Celebrin - City Manager, City of Pau Ghizlane Melle - Department Manager, City of Saint-Nazaire Jean-Luc Dechauffour - Deputy Mayor for Trade, City of Nevers 11:30 a.m. - 12:15 p.m.: The attractiveness of the city center through commerce City center commerce is an essential and priority element for the revitalization of city centers, how can elected officials of local authorities accentuate the commercial dynamics in our city centers? Emmanuel Ogier - National Real Estate Director, Lidl Dominique Consille - Director of the Action Cœur de Ville and Small Towns of Tomorrow programs, ANCT Jacques Chantillon - Deputy Managing Director, Cityz Media Marie Jeancard - External Communications Manager, France Boissons 12:15 p.m. - 12:30 p.m.: Closing Philippe Laurent - Mayor of Sceaux and President of City Center on the Move