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Friday, June 27, 2025

International development for a franchise brand: A masterclass in 12 videos

International development for a franchise brand: A masterclass in 12 videos
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Are you considering international development for your franchise brand?

The process may seem complex, but key resources exist to guide you step by step. Franchise Expo Paris, in partnership with Simon Associés, offers an exclusive series of 12 video modules available on YouTube.

A strategic masterclass to help franchisors structure and successfully deploy abroad.

A masterclass to structure your international development

Each video in this masterclass covers an essential step in successfully developing a franchise brand internationally.
Led by experts from Simon Associés, this educational content is designed to provide clear, legal and strategic guidance to all companies ambitious to expand beyond borders.

Here are the 12 modules currently being broadcast:

  1. Choosing the partner : Identifying the right contact for successful implementation.
  2. Actions accompanying contract negotiations : Properly frame prior legal exchanges.
  3. The test period : Validate the model before wider deployment.
  4. Direct Franchising : Understanding this International Development Model.
  5. Multi-franchise : Deploy via several units in the same territory.
  6. Master franchising : Relying on a local player to accelerate development.
  7. Joint venture : Create a common structure with a foreign partner.
  8. Optimizing international development : Adjusting your strategy according to the realities on the ground.
  9. The development plan : Formalize its international roadmap.
  10. Financial flows : Mastering the financial and fiscal aspects of development.
  11. Brand protection : Preserving your identity and rights internationally.
  12. Choice of applicable law and competent jurisdiction : Legally secure your operations.

Free access on YouTube

These videos are available for free on the Franchise Expo Paris YouTube channel. They constitute a veritable toolbox for network managers and ambitious project leaders wishing to approach international development for a franchise brand with rigor and strategy.


An essential resource for franchisors

International expansion for a franchise business relies on key decisions. Accessing the experience of recognized professionals allows you to anticipate pitfalls, adapt to different contexts, and build a sustainable network. This masterclass is a valuable ally for taking this step with confidence.

➡ To discover the 12 modules and build your international development strategy, go to: