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Business creation in France
Franchising: a springboard to launching a business
Business creation is on trend
Key figures to remember:
In 2025, the number of new businesses will reach a new record with 1.17 million registrationsup by 5% after a progression of 6% in 2024.
This growth is driven by the micro-entrepreneurs and the company formations, each of which progresses by 6%.
Source: INSEE
Franchising: a reassuring model for starting a business
Franchising is increasingly appealing to French people wishing to start their own business.
According to the annual survey by Banque Populaire, 30% of French people are considering becoming entrepreneurs, a figure that reaches 45% among 18-24 year oldsAmong them, More than half (51%) envision themselves working in franchising, or even 65% of 18-24 year olds.
This enthusiasm can be explained by the numerous advantages of this model: franchising allows for start your own business while benefiting from a proven concept, brand recognition, and network support.. Besides, 35% of franchisees say they would not have started their business without franchising.
Between the freedom to undertake and the support of an experienced network, franchising offers a secure framework for realizing one's entrepreneurial project.
Source: 22nd Banque Populaire Franchise Survey conducted in partnership with the French Franchise Federation and Kantar - 2025
The dynamism of the franchise market
Franchising: a rapidly growing sector in France
With growth of 4.9% of its revenueWith growth exceeding that of the French economy, franchising confirms its dynamism. The sector now surpasses the million direct and indirect jobs, after the creation of 54,000 additional jobs in one year.
Source: Key Franchise Indicators 2025
Becoming a franchisee: A model accessible to all profiles
Contrary to popular belief, franchising appeals to entrepreneurs from very diverse backgrounds:
- 35% franchisees have an education level equal to or lower than a high school diploma;
- 44% have a Bac+2 to Bac+3 diploma;
- 21% have a degree at Bac+4 level or higher.
A model implemented across the entire territory
The franchise is fully integrated into regional economic dynamics. 82% of franchisees open their outlet in the same region as their previous businessconfirming their desire to undertake projects close to home and to participate in the development of their territory.
- 10% establishments are located in municipalities with fewer than 2,000 inhabitants;
- 30% in towns with 2,000 to 20,000 inhabitants;
- 30% in urban areas of 20,000 to 100,000 inhabitants;
- 30% in cities with more than 100,000 inhabitants.
This distribution demonstrates the ability of franchised brands to create activity and employment across the entire territory.
Source: 22nd Banque Populaire Franchise Survey conducted in partnership with the French Franchise Federation and Kantar - 2025
Franchising worldwide
Figures collected by the European Franchise Federation (EFF) show that More than 14,900 brands operate in Europe(7).
This figure should be compared to the 3,472 existing networks in the United States, the 4,000 in China, the 1,200 in Canada, the 3,039 in Brazil and the 1,120 in Australia. Europe alone has as many brands as all the major global economic markets combined..
These figures demonstrate the dynamism of European entrepreneurial networks and their ability to innovate by proposing new concepts.
Franchising in France is the leading sector in Europe with its 1,972 franchise networks..
France also deserves credit for having developed its own networks abroad, while there are only 13.67% foreign franchisors in France. 21.24% of French retailers are exportersFranchising thus appears as a formidable export vector, more robust than traditional exporting.
Source: European Franchise Federation - French Franchise Federation
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