Why does multi-franchising attract entrepreneurs?

12. B2C services

Multi-franchising is increasingly appealing to entrepreneurs seeking a structured, secure model capable of supporting rapid growth. As we approach Franchise Expo Paris 2026, which will be held from March 14-16 Porte de Versailles, the journey ofAugustin PoulThe multi-franchised Les Menus Services, Bastide Le Confort Médical and Escape Yourself perfectly illustrates the rise of this model.

An entrepreneur driven by structuring and development

Coming from a family of entrepreneurs, Augustin Poul developed a strong taste for creating and organizing businesses at a very young age. What drives him: building strong teams, structuring efficient processes, and then launching new activities once the machine is well-oiled.

The franchise quickly appeared to him as a secure accelerator, a point strongly defended each year at the show, presented as "an entrepreneurship toolbox".

A first franchise opened at age 23: Les Menus Services

At just 23 years old, Augustin opened his first agency Menu Services in Chartres. The home meal delivery model, already very successful, allows it to rapidly develop its business.

Thanks to its rigorous structure, it has gradually expanded its scope to operate today six agencies in border areas.

This initial success lays the foundation for a trajectory geared towards the multi-franchise, a profile that Franchise Expo Paris is precisely seeking to attract and support, notably by welcoming "masters, multi and multi-franchisees".

2022: A bold diversification with Escape Yourself

In 2022, an opportunity arose right next to his agency: the acquisition of a center Escape YourselfDespite working in a radically different sector, Augustin successfully integrated this new model thanks to:

the maturity of its teams,
its ability to structure multi-site organizations,
the strength of the Escape Yourself concept.

This type of diversification is exactly the kind of case highlighted during the 150 conferences and workshops offered at the show, which explain how to choose, develop or expand your franchise network.

2023: A strategic expansion with Bastide Le Confort Médical

In 2023, Augustin resumes two Bastide Le Confort Médical stores in Dordogne.

This choice is not insignificant: the clientele for medical equipment intended for home care is very similar to that of meal delivery services.

On site, he is leading a complete restructuring:

team reorganization,
acquisition of a competitor integrated into the brand,
creation of internal purchasing center for its four stores.

This type of logic — diversification + synergies — is one of the 2026 trends highlighted by Franchise Expo Paris, which will bring together nearly 400 brands and over 500 exhibitors.

At 28, an inspiring multi-franchisee for future candidates

Today, Augustin Poul is piloting:

6 Les Menus Services agencies,
1 Escape Yourself center,
4 Bastide Le Confort Médical stores.

At only 28 years old, he embodies this new generation of multi-franchisees capable of identifying synergies, structuring their teams and exploring new markets while relying on the strength of established networks.

His career path perfectly reflects the dynamic that Franchise Expo Paris wants to highlight: to undertake differently, faster, stronger, but with a secure model.

Why come and discover multi-franchising at Franchise Expo Paris?

✔ To meet inspiring multi-franchisees like Augustin Poul,

✔ To discover more 400 stores ready to recruit new entrepreneurs,

✔ To attend more than 150 conferences dedicated to franchising, business conversion, financing, growth, and multi-franchising,

✔ To exchange ideas with experts, franchisors, Chambers of Commerce and Industry, financial institutions, and specialized lawyers.

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