Established stars or rising stars, exhibitors with captivating success stories

Franchise Expo Paris, the must-attend event for entrepreneurs seeking opportunities in franchising, brings together nearly 600 exhibitors from 90 business sectors. From Saturday 15 to Monday 17 March 2025, at Paris Porte de Versailles, the show will be showcasing brands whose inspiring stories offer proof of the vitality and success of the franchising model. This is a unique opportunity to discover the stories of visionary entrepreneurs and the keys to their success.

POPEYES FAMOUS LOUISIANA KITCHEN

With over 50 years of history and culinary tradition, the fried chicken specialist Popeyes FAMOUS LOUISIANA KITCHEN is one of the leading brands in the fast-food industry. Founded in 1972 in New Orleans, Popeyes FAMOUS LOUISIANA KITCHEN stands out for its soul food cuisine that draws heavily on its Louisiana roots, its colourful, friendly atmosphere and its commitment to serving carefully selected, 100% fresh chicken. Popeyes FAMOUS LOUISIANA KITCHEN aims to break the fast-food mould and challenge the sector with its concept, unique recipes and lofty ambitions for the country: a target of 300 restaurants by 2032! After opening its 19th directly operated restaurant in La Défense in December 2024, Popeyes FAMOUS LOUISIANA KITCHEN will be launching a franchise from 2025, with plans to open several restaurants all over France. A new strategic turning point for the brand, which is continuing to grow in a buoyant and dynamic market.

écomiam

Founded in 2009, écomiam is a family-run business that has established itself as the leading ethical and accessible retail network for fresh frozen food products from France. It offers tasty, affordable products at fair prices, while preserving the nutritional qualities of the food thanks to deep-freezing and helping to reduce food waste. Ecomiam's strength lies in its franchise model, which has enabled rapid, controlled expansion. Awarded the special Adie micro-franchise prize in 2017 for its inclusive and replicable concept, the brand confirmed its potential by listing on the stock market in 2020. This strategy has consolidated its growth, now reaching more than 60 outlets across France.

Cacatoès

Cacatoès, founded in 2016 by Jordane Assouline, is a brand of beach shoes and accessories combining style, quality and eco-awareness. Inspired by the years she spent in Brazil, the brand's creator offers products designed in Marseille and made in Brazil, mixing the vibrant energy and colours of the land of sunshine with French design. Today, Cacatoès has conquered the hearts (and feet) of millions of consumers with its highly original bubble-gum scent left on PVC sandals. The brand is sold in over 1,000 outlets worldwide, including 700 in France. On the strength of growth of almost 30% each year and a first franchise outlet in Corsica that has taken off particularly well, the brand decided in 2024 to expand on a large scale, with the ambition of opening 10 franchise outlets in the next five years.

Adopt

Adopt, a French brand created in Bordeaux under the name Réserve Naturelle, is one of the pioneering perfume retailers in France. Each product is designed and manufactured near Bordeaux, guaranteeing high-quality expertise and compliance with environmental standards. Thanks to its franchising model, Adopt has been able to expand its network and become one of the leaders in the sale of French-made perfumes, with more than 100 fragrance varieties rolled out in spin-off care products. In 2023, the brand is reinforcing its CSR commitment by introducing 100% French plant alcohol in its creations and investing €15 million to upgrade its infrastructure and support its growth.

Histoire d’Or

Founded in 1986, Histoire d'Or was the brainchild of a visionary young entrepreneur who wanted to make jewellery universally accessible. By breaking with the conventions of the sector, the brand has captured the hearts of the French with a simple but powerful promise: quality jewellery to suit all tastes and budgets. With over 400 shops, Histoire d'Or has established a strong presence through franchising. Innovation doesn't stop there: thanks to THOM Académie, the company invests in the continuous training of its employees and franchisees, consolidating its expertise and commitment to excellence.

Madura

Founded in 1980 by Michel and Agnès Bourgeois, Madura is a brand inspired by a trip to India. The couple, spellbound by the colourful markets and exotic flowers, decided to launch their own brand, offering curtain creations with Indian influences, shaking up the classic decoration market. The brand quickly made a name for itself as a key player in the field of interior design. Thanks to its franchise model, the brand continues to attract and prosper, combining commercial success with a strong artistic identity. Madura has developed a network of 28 shops, mainly in France, and has set itself the goal of opening ten more by 2025.

Feu Vert – FFF member

Feu Vert is a story of passion and commitment, born out of the vision of two brothers in 1972. It was in Écully, in the Lyon suburbs, that the first Feu Vert centre saw the light of day: a car accessory shop, which quickly became a leading concept in its field. The company soon established itself as the leading car care franchise in France, revolutionising the sector by offering quality products at affordable prices. Today, the company has over 350 shops. In a spirit of openness and development, Feu Vert has launched the Feu Vert Academy, an in-house training centre designed to help young people and career switchers into work by offering them training in automotive occupations.

On Air Fitness – FFF member

On Air Fitness is a family-operated chain of gyms with 37 franchised outlets across France. The concept was created by Claude Bolle, a former stationery engineer and early retiree, who took over a health club in receivership. His vision was to introduce a monthly subscription system (inspired by innovative TV channel models but unheard of in his sector at the time) to offer all his customers the chance to enjoy his facilities without any long-term commitment. A true trailblazer in this type of membership, Claude Bolle pioneered the model that is now the norm in these establishments.

About the French Franchising Federation

A major player in the dynamism of the French economy, the French Franchising Federation is the professional federation of franchisors and their franchisees since 1971. It represents the franchising model, a model of entrepreneurship based on the transfer of know-how and the sharing of value. Its role is to promote, defend and perpetuate the franchise model, but also to federate its ecosystem and create the tools and the environment for the development and performance of franchise networks. In 1981, the French Franchise Federation created the Franchise Expo Paris exhibition, which has since become a major annual international franchising event.

In France, franchising accounts for 1,972 networks, 84,497 franchised outlets, for a turnover of more than 76.6 billion euros. The activity generates 828,178 jobs (direct and indirect). In 2009, the FFF created the Acadélmie de la Franchise, the first training organisation for franchising professions, whose services are aimed at future franchisees, but also to future and current franchisors.

Find out more at: www.franchise-fff.com

About Infopro Digital

Infopro Digital is a B2B group specializing in information and technology. Ranked as the 8th largest technology group in France, the group is present in 18 countries and employs nearly 4,000 people. Its innovative solutions are aimed at professional communities in five key economic sectors: Construction & Public Sector, Automotive, Risk & Insurance, Industry, and Retail. Thanks to the group’s sector-specific expertise, Infopro Digital covers all the needs of professionals. Its solutions enable decision-makers to make informed decisions and companies to sustainably develop their business and performance.

Find out more at: www.infopro-digital.com

About Tous entrepreneurs

This media dedicated to entrepreneurship and franchising has been designed to allow entrepreneurs and aspiring business owners to find all the information they need to build and develop their project all year round. They can find testimonials, practical advice, expert opinions and all useful information on business creation.

This media platform, which is affiliated to the Franchise Expo Paris exhibition, also focuses on franchising and its advantages.

Find out more at: www.tousentrepreneurs.com

FRANCHISE EXPO PARIS PRESS OFFICE

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