FFF MEMBER

Oui, l’adhésion à la FFF est un gage de respect des principes de loyauté et de bonne foi dans la relation de franchise

STAND NUMBER

N34

BUSINESS SECTOR

Flowers, seeds and garden supplies

ADDRESS

145 RUE JEAN JACQUES ROUSSEAU

92130

ISSY LES MOULINEAUX

France

WHO ARE WE ?

Founded in 1965, Monceau Fleurs is a French company specializing in the distribution of flowers and plants. Over the decades, it has established itself as one of the most iconic florist brands in the French retail landscape. Drawing strength from its history, the robustness of its concept, and the power of its network, Monceau Fleurs is now recognized as a leading reference in the floral sector, both among the general public and entrepreneurs seeking to join a structured and reputable network.

Since its inception, Monceau Fleurs has pursued a clear and consistent ambition: to democratize the purchase of flowers by making them accessible to as many people as possible, on a daily basis, without compromising on quality, freshness, or aesthetics. This founding vision has profoundly shaped the brand’s identity and continues to guide its strategic decisions.

Brand history and development

Monceau Fleurs was born from an innovative idea for its time: offering flowers in self-service, displayed in large quantities, at clear and attractive prices, in order to encourage more spontaneous and regular consumption. This approach quickly proved successful and enabled the brand to grow steadily.

The expansion of the network has been driven primarily by the franchise model, allowing Monceau Fleurs to accelerate its development while surrounding itself with independent entrepreneurs who are locally involved and share the brand’s values. Today, Monceau Fleurs operates more than 210 retail outlets, in France and internationally, the majority of which are run by franchise partners.

This controlled growth is built on a proven concept, a strong brand, and a structured central organization capable of sustainably supporting the expansion of the network.

Market positioning and commercial concept

The Monceau Fleurs concept stands out for its simplicity, clarity, and commercial efficiency.

A WORD FROM THE FOUNDER

Nous en sommes convaincus : la performance naît de l’alliance entre l’humain, l’engagement et la responsabilité. Ensemble, nous construisons un modèle pérenne, exigeant et porteur de sens dans une marque née de la passion.

YEAR OF FRANCHISE LAUNCH

1965

TYPE OF BUSINESS

Franchise

Trademark license

Takeover

PROPOSALS FOR TAKEOVER OFFERS

Yes

SIZES OF CITIES ESTABLISHED

Between 50 000 &

200 000 inhabitants

More than 200 000 inhabitants

OUR DEVELOPMENT IN FRANCE

02 - Aisne

59 - Nord

60 - Oise

62 - Pas-de-Calais

80 - Somme

OUR INTERNATIONAL EXPANSION

French overseas administrative departments and territories

France

WE ARE INTERESTED IN YOUR PROFILE

Single-unit franchisee

Master-franchisee / Investor

Multi-units franchisee

PERSONAL CONTRIBUTION REQUIRED BEFORE BORROWING

Between € 50 000 & 75 000

OUR SOCIAL MEDIA

Linkedin Facebook Instagram Youtube

NOTRE SITE INTERNET

http://www.emova-group.com

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GDPR

COMPANY NAME

EMOVA GROUP

RCS

51237161800145