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Press release - January 2025
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In times of economic uncertainty, notably caused by inflation and the decline in purchasing power that have prompted consumers to seek solutions that combine savings and sustainability, the retail sector is adapting and innovating to meet consumer expectations. The 43rd edition of Franchise Expo Paris, the largest international trade show dedicated to franchising, will be held from March 15 to 17 2025 and will highlight the latest market trends through many innovative exhibitors. To date, 48% of the show’s exhibitors are from the retail sector .

Used and bargain products continue their momentum

Still very much in vogue, the show is once again welcoming brands that combine a wide choice of products and low prices, such as Bazarland , Le Marché aux Affaires , La Foir'Fouille , Cash Express , Easy Cash , and Cash Converters . NOZ , the French and European leader, is also back with the ambition of developing its network to 25 to 30 openings per year, in order to achieve world leadership. A new notable entry in the field and a sign that the second-hand sector is renewing itself, Au Vide-Grenier , the first network of permanent garage sales in France. Its concept allows the general public to drop off items they no longer use for free, to be resold by experts from the brand, for a commission on sales made.

Food distribution is adapting to new consumer trends

Food distribution is resilient to periods of uncertainty, as evidenced by the giants that make it up: Auchan , Carrefour, Proxi , etc. To meet the growing demand from consumers looking for healthy and affordable options, new players are joining the show; Ecomiam , which offers 100% French and frozen products, or Bio C Bon , whose concept is focused on the democratization of organic farming in urban areas. La Vie Claire , a pioneer in the market since the 1940s, continues to stand out, even in the face of rampant inflation. It has been able to bounce back and face crises by offering round prices that have succeeded in attracting its customers back into stores.

Despite an impact on purchasing power, the French continue to treat themselves

On the gift side, the show is introducing a new dedicated category: Dorcel Stores , a brand specializing in adult accessories, which wants to launch into digital and establish itself in a rapidly expanding market.
At the crossroads of authenticity and contemporary trends, VillaVerde and Madura stand out. VillaVerde , with its heritage in outdoor decoration, offers designs that evoke nature while keeping up with the times. For its part, Madura , rich in its artisanal know-how, offers refined textiles that combine tradition and modernity.
In a context where the quest for quality sleep is essential, La Maison de la Literie , Emma Sleep and Literie Discount are making their debut at the show. Emma Sleep attracts a particularly young and connected clientele thanks to its innovative mattresses and dynamic marketing on social networks, while Literie Discount offers a wholesale self-service strategy (cash and carry) that eliminates intermediaries, in order to offer reduced prices for high-end products.

Kitchen designers are also well represented with Aviva , Mobalpa, SoCoo'c and Ixina , highlighting the growing desire of the French for optimized and all-in-one kitchens. The newcomer, ECOCUISINE , is a sign that the sector is taking a new turn: the brand offers equipped kitchens, designed from sustainable and eco-responsible materials.

Household appliance giants such as Boulanger , Darty and Fnac are reaffirming their presence, strengthening their position in a rapidly changing sector. On the discount side, MDA is back to continue offering household appliances, TVs and multimedia products at knockdown prices.

On the personal care side, eco-responsible beauty brands such as Avril Cosmétiques Bio , which is making its second appearance at the show, and Yves Rocher , continue to attract an intergenerational clientele concerned about their ecological footprint. Brands dedicated to perfumery will also be present, such as Alix Avien Paris and Adopt Parfums .

As for mobility, the French should continue to find what they are looking for on the road: around twenty exhibitors are already represented, including the essential Feu Vert , Ewigo , Roady , Point S , Midas… completed by the arrival of the luxury real estate agency Barnes International, with its subsidiary Barnes Cars , specializing in the sale of high-end vehicles. The Agence Automobile , leader and pioneer in the field of car transactions between individuals, is also making its debut at the show. On a more environmental level, we find for the first time Citibike , specialist in electrically assisted bicycles.

Regarding alternative consumption brands, Vapostore and CBD brands (like CBD.fr ) respond to the concerns of modern consumers. While one offers vaping solutions by presenting itself as a less risky option compared to tobacco, the other stands out with its natural products aimed at improving the quality of life, through stress reduction.

The fashion sector is holding up, with the emergence of foreign brands

Finally, despite a difficult context, the fashion sector continues to be represented at the show, with Doppelgänger , a high-end Italian brand, Orchestra , a children's fashion brand, joined this year by two new Brazilian brands: Bibi and Pampili . To continue on the sunny side, Cacatoès , a trendy concept of scented sandals with two straps designed in Brazil, completes the fashion offer of the show.
In conclusion, whether it is food, wellness, decoration or fitted kitchens, a clear trend towards eco-responsibility is emerging . Although inflation has slowed this movement, all sectors should accelerate their commitments to sustainability . The future of retail will depend on the ability of brands to adopt responsible practices , not only in response to economic challenges , but also to satisfy an increasingly conscious and demanding clientele .

To find out everything about this sector, related conferences and workshops are planned at the show :
  • Home renovation / DIY: what future for the market? - Pitch Retail, Saturday March 15 from 12 p.m. to 12:35 p.m.
  • Food businesses, towards ever more proximity? - Pitch Hospitality, Catering & Food, Sunday March 16, from 1:35 p.m. to 2:10 p.m.
  • City center/shopping center: is there an ideal location to open your business? - Workshop 01, Monday March 17, from 2:45 p.m. to 3:30 p.m.
More information on www.franchiseparis.com

About the French Franchise Federation

A major player in the dynamism of the French economy, the French Franchise Federation has been the professional federation of franchisors and their franchisees since 1971. It represents the franchise model, an entrepreneurial model based on the transfer of know-how and the sharing of value. Its role is to promote, defend and perpetuate the franchise model, but also to federate its ecosystem and create the tools and environment conducive to the development and performance of franchise networks. In 1981, the French Franchise Federation created the Franchise Expo Paris trade fair, which has since become a major annual international franchise event. Franchising in France represents 2,035 networks, 92,132 franchised points of sale, for more than 88.49 billion euros in turnover. The activity generates 951,620 jobs (direct and indirect). In 2009, the FFF created the Franchise Academy, the first training organization for franchise professions, whose offering is dedicated to future franchisees, but also to future and current franchisors.
Find out more: www.franchise-fff.com

About Infopro Digital

Infopro Digital is a B2B group specializing in information and technology. Ranked 8th French technology group, the group is present in 17 countries and employs nearly 4,000 people. Its innovative solutions are aimed at professional communities in the 5 key sectors of the economy: construction and public sector, automotive, industry, insurance & finance and distribution. Thanks to the group's sectoral expertise, Infopro Digital covers all the needs of professionals. Its solutions enable decision-makers to make informed decisions and companies to sustainably develop their business activity and performance.


About TousEntrepreneurs.com

This media dedicated to entrepreneurship and franchising was designed to allow entrepreneurs and candidates for business creation to find all the useful information for the construction and development of their project throughout the year. They will find testimonials, practical advice, expert opinions and all the useful information on business creation.
This media platform, backed by the Franchise Expo Paris trade fair, also gives a large place to franchise entrepreneurship and its advantages.

THE FRANCHISE EXPO PARIS PRESS SERVICE

Media contact:
Rachel Annette, Camille Fievre, Peter Even
teamRPfranchise@monet-rp.com – 02 53 35 50 20
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