Monday, November 25, 2024
Why does franchising appeal to employees undergoing professional retraining?
With evolving career paths and growing aspirations for a better work-life balance, many employees are considering a career change. According to an OpinionWay study for the French Franchise Federation, nearly one in two employees is ready for a career shift by 2025. In this context, franchising emerges as an especially attractive option for aspiring entrepreneurs.
A Growing Desire for Entrepreneurship
The desire for professional autonomy is increasingly appealing, particularly among younger generations. Nearly 60% of people under 35 want to become their own boss. This contrasts sharply with employees aged 50 and older, where only 19% share this ambition. Professional retraining, once seen as a risky challenge, is now a natural step in one’s career journey. However, major obstacles still hinder this transition.
Barriers to Retraining: A Matter of Information and Confidence
Despite their enthusiasm, 9 out of 10 employees report being held back in their retraining efforts. The main obstacles include a lack of financial resources (33%), the absence of a clear project (24%), and a lack of self-confidence (26%). On top of this, there is a concerning lack of information: only 33% of working professionals feel well-informed about the steps needed to start a business.
Fortunately, the French Franchise Federation recently launched a platform to help people understand franchising before diving in: https://www.jemelanceenfranchise.fr/
For many, starting a business remains fraught with uncertainty. The stress of change and the fear of failure make the task even more daunting. Yet franchising, often underestimated, offers a reassuring and structured response to these challenges.
Franchising: A Secure Entrepreneurial Model
With growing popularity, especially among women (26% compared to 18% of men) and working-class groups (23%), franchising offers an attractive compromise between autonomy and security. This model is based on a proven framework: a recognized brand, a validated concept, and comprehensive support from the franchisor.
Unlike creating a startup, which is perceived as riskier, franchising allows individuals to become entrepreneurs while benefiting from the support of a network. As Véronique Discours-Buhot, General Delegate of the French Franchise Federation, explains:
"Franchising is a reassuring framework that allows people to achieve their dream of becoming a business owner while managing their risks."
An Opportunity to Start Without Starting From Scratch
The benefits of franchising also lie in its flexibility. It caters to both first-time entrepreneurs and experienced employees looking to diversify their activities. Through multi-unit franchising, it’s even possible to quickly develop several outlets, an appealing prospect for ambitious profiles.
A Promising Future for Franchising
In light of the challenges and aspirations of today’s workforce, franchising stands out as a model well-suited to the expectations of modern entrepreneurs. By combining autonomy, security, and support, it offers an accessible alternative for realizing entrepreneurial ambitions. As the quest for meaning at work continues to grow, it’s likely that franchising will attract even more career changers in the years to come.