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Wednesday, July 16, 2025

Yann and Léa: the web series that dusts off the franchise

Yann and Léa: the web series that dusts off the franchise
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What if franchising were the answer to the questions future entrepreneurs are asking? This is the challenge facing the French Franchise Federation (FFF), which is launching a new web series to promote franchising from a modern, lighthearted, and engaging perspective.

A story of entrepreneurship on a human scale

In this original web series, featuring seven two-minute episodes, we follow Yann and Léa, a thirty-something couple full of questions, doubts, and hopes. Getting started in business? Yes, but how? What kind of profile do you need? Do you need to know the sector you want to start a business in? And most importantly: how do you finance your project?

So many subjects are addressed with humor and freshness, through the encounters and discoveries of our heroes, notably thanks to Nina, their friend who is already a franchisee.

A campaign in line with the “Why not me?”

Following its "Why Not Me?" awareness campaign, the FFF continues its commitment to making franchising more visible and attractive, particularly among younger generations. This series highlights the tangible benefits of franchising: a proven model, solid support, and the opportunity to change career paths while receiving guidance.

A useful and inspiring series

Here are the first episodes available:

  • Episode 1: What is the right profile for entrepreneurship?
  • Episode 2: What is the recipe for a successful business?
  • Episode 3: How to finance your business creation?
  • Episode 4: Can you start your own business in a new profession?
Future episodes will air monthly through fall.
This unique initiative demonstrates that franchising can be explained in a simple, engaging, and relevant way. A series to recommend to anyone wondering if they're cut out for a franchise business!