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Monday, October 27, 2025
Starting a franchise: heading for the most dynamic regions!
Are you dreaming of opening your own franchise business, but you don't yet know where to set up? Good news: entrepreneurial dynamism is no longer limited to major cities! In 2024, several French territories will confirm their attractiveness to brands and project leaders, offering an ideal environment for business ventures with peace of mind.
Eure-et-Loir, the new driving force of the franchise
In 2024, Eure-et-Loir will emerge as the most dynamic department for franchising. With nearly 2,900 branded points of sale for 570,000 inhabitants , the region boasts remarkable commercial density and is attracting more and more national brands.
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Close to Paris yet benefiting from a more accessible economic environment, the department is attractive due to the influence of human-sized towns like Chartres and Châteaudun. Less competition, a strong local market, and a sought-after quality of life: the formula appeals to both retailers and entrepreneurs looking to get started.
Provence-Alpes-Côte d'Azur confirms its attractiveness
Another big winner: the PACA region. Two of its departments are in the top 3: Alpes-Maritimes and Vaucluse .
On the Côte d'Azur, the economic dynamism driven by tourism and local commerce is encouraging the growth of brands, which see it as a strategic area for their development .
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In Vaucluse, the growth is even more impressive: in three years, the department has moved from 53rd to 3rd place in the national ranking. With more than 3,100 points of sale under the brand , the region perfectly illustrates the vitality of the south in terms of entrepreneurship.
Territories full of opportunities to get started
These performances reflect an underlying trend: franchising is now developing in the heart of the regions , where the balance between economic dynamism, controlled rents and quality of life attracts new types of entrepreneurs.
For many project leaders, creating a franchise business in their home region is becoming a real alternative to professional mobility . In 2024, franchising in France represents more than 2,000 networks and 90,000 points of sale , generating nearly one million direct and indirect jobs: a solid and sustainable model, serving local development.
Where will you open your business?
Whether you are attracted by the vitality of the Centre-Val de Loire region, the influence of the PACA region or the energy of other booming territories, there is no shortage of opportunities to start a franchise business.
Franchise Expo Paris will give you all the keys to identifying the right concept, the right territory and the right network for your future business.