Since 1987, the French Franchise Federation has been organising the « Rubans de la franchise », which distinguish franchisees, franchisors and franchise partners who have contributed to the success, promotion and enhancement of franchising in France and in the world. This distinction implies that each candidate is nominated by a personality (public authorities, franchisors, franchisees, journalists, councils, chambers of commerce, banks...).
Three grades honour this distinction: Silver Ribbon, Gold Ribbon, Great Gold Ribbon.
In 2023, the « Rubans de la franchise » will become annual to be in line with the new European Franchise Awards (created in 2022 by the EFF).
Then, a 4th category will be created : the Franchise Innovation Award. This will be awarded to a franchise network that has been particularly innovative over the past year in one of the following topics: Marketing, management, communication, products and/or services, customer loyalty, digitalization, ...
The « Rubans de la franchise » ceremony will take place on Tuesday 21 March.