Franchising Magazine is the magazine registered and produced by SCAI, a communications agency partner of Assofranchising.
An innovative digital platform created with the aim of communicating franchising in Italy in a different way, with quality content and innovative formats: PODCAST, VIDEO INTERVIEWS, WEBINAR, EVENTS, REEL AND SOCIAL STORIES... and much more!
A magazine full of interesting news, interviews with leading personalities, engaging stories, industry insights and spaces dedicated to franchise brands that wish to tell their stories and develop their network.
Through the portal, franchise companies, whether already present or interested in entering the Italian market, can get concrete support through services and content useful to increase brand awareness and perform Lead Generation to find new potential franchisees.
Prominent among the proposals is the "Franchising Meet" event, a real exclusive lounge dedicated to a few brands, where matching between franchise networks and qualified potential franchisees can take place. Scheduled for 3 editions throughout Italy by 2024.