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MASTER EN FRANCHISE

Fédération et institutionnels

16. Federation and institutionalsOfficial bodies

Description: The Master MIFER (Marketing and Engineering of Franchising and Networked Enterprises) program at UHA Business School, located in Alsace, is the leading program for anyone aspiring to become a key player in the franchising industry. With a curriculum specifically designed to meet the needs of professionals, this Master’s degree stands out for its ability to train experts in the management, development, and operation of franchised networks.

Our pedagogical approach combines academic excellence, practical workshops, and projects in collaboration with prominent brands in the sector. Students acquire hands-on skills in strategic areas such as negotiation, network performance management, franchisee recruitment, and franchise-focused marketing.

Designed for ambitious students seeking to achieve a high level of expertise, this program is also a springboard into a rapidly growing industry. With support from a team of esteemed faculty and industry professionals, our graduates are equipped to pursue exciting careers such as network developer, franchise operations manager, franchise director, or specialized consultant.

Join the Master MIFER program at UHA Business School and become a key contributor to the entrepreneurial ecosystem.

Website: https://www.business-school.uha.fr/formations/masters/master-marketing-et-ingenierie-de-la-franchise