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Thursday, August 28, 2025

Surround yourself well to succeed: Experts at the service of your franchise project

Surround yourself well to succeed: Experts at the service of your franchise project
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Starting a franchise is an exciting adventure, but it can seem complex. To maximize your chances of success, it's essential to surround yourself with competent experts. During the "Experts who can support you in your entrepreneurial project" conference at Franchise Expo Paris 2025, Fabienne Broucaret, editor-in-chief of L'Officiel de la Franchise magazine, presented several specialists who can provide their expertise throughout your journey, from the development of your project to the daily management of your business.

How an accountant can help you

As a chartered accountant, Jérôme Wittmann emphasizes the importance of consulting a professional from the very beginning of your project. They can intervene very early, as soon as you have an idea of the sector of activity you wish to enter. Their role is crucial in assessing the financial feasibility of your project, by verifying the following aspects: your savings, your personal contribution, and the total amount of investments required.

Jérôme points out that the viability of the project depends on a rigorous analysis of the figures. Taking into account the costs of entering a brand, it's essential to understand how these investments will translate into profitability. A good accountant will support you throughout the life of the business, allowing you to rectify the situation before problems arise.

Financing: The key role of the banker

Nabil Chérif, CEO of Crédit Pro, adds to this picture by emphasizing that financing is often a delicate process. He points out that the earlier the candidate arrives at the financing meeting, the more efficient their approach will be. A good financial file, developed in collaboration with the accountant, will lend credibility to your project. Indeed, it helps structure the financing request, particularly by breaking down the various investment lines.

Nabil also emphasizes the application presentation stage, where the coach plays a supporting role. Many banks prefer to turn to financing brokers who can facilitate access to specialized and credible contacts.

Insurance: An essential tool for your business

Marc Herman, Head of Key Account Development at Macif, reminds us that it's essential not to neglect insurance. A good insurance policy is essential to protect your business, yourself, and your employees. As an entrepreneur, you must be aware of the risks involved and anticipate insurance needs to protect your company.
He also emphasizes that choosing your insurer must be done wisely. The important thing is to turn to a professional who has the legitimacy to manage your sector of activity. This way, your insurer will be able to adapt the contract to the specific needs of your project, thus securing your path to success.

The importance of legal support

Cécile Peskine, a partner at Linkea, highlights the importance of having legal support throughout your journey. The franchise agreement, which commits the franchisee for several years, must be understood and analyzed in light of all its implications. Cécile explains that this goes beyond simply reading the contract: it's essential to ensure that the franchisor's commitments to you are clear and that your obligations are clearly defined.

A good contract should also include elements to protect your business, such as non-compete clauses, which can have a significant impact on your ability to do business. Working with a specialized lawyer will help you identify these elements and negotiate the best terms for your project.

Carrying out a franchise project requires careful assessment and quality support. Experts, whether accounting, financial, insurance, or legal, are key players who shape the success of your entrepreneurial project.

Working with these professionals will help you secure every step of your journey, from project planning to operational implementation, while ensuring that you remain focused on what matters most: customer satisfaction and business growth.
In conclusion, don't hesitate to surround yourself with these experts to transform your entrepreneurial dream into a lasting reality!