THE franchise fairFranchise Expo Paris 2026 has once again confirmed its status as an essential event for anyone wishing to start a business. For three days at Paris Expo Porte de Versailles, prospective franchisees, entrepreneurs, and experts gathered to bring their projects to fruition and explore new opportunities.
An increasingly attractive franchise trade show
With nearly 32,000 participants And 550 exhibitorsWith 465 brands participating, this edition confirms the attractiveness of the franchise model. The franchise trade show is establishing itself more than ever as a strategic meeting place for project leaders and networks.
The profiles shown here attest to this enthusiasm:
- 48% of visitors were employees or managers
- 26% already shopkeepers
- 65% ready to start a business within the year
These figures illustrate a strong reality: franchising is attractive because of its structured and reassuring framework, especially for those who wish to start without starting from scratch.
A strengthened international dimension
The franchise trade show continues to expand its reach. This year, 83 international exhibitors representatives from 23 nationalities were present, alongside 1,600 visitors from 77 countries.
Among the highlights, the Franchise Invest Club It made a lasting impression. This new format dedicated to multi and master franchisees enabled the creation of high-value connections through exclusive networking opportunities and specialized conferences.
Beyond this special closed-door event, more than 130 exhibiting brands declared themselves open to master franchising and 338 brands were looking for multi/multi franchisees, making these forms of development essential levers for their growth.
Inspiring stories to help you take action
The show was also punctuated by 178 conferences and speechesbringing together nearly 7,000 listenersEntrepreneurs, experts and network leaders came to share their experiences and practical advice.
Concrete feedback, such as that from franchisees or those taking over brands, allowed visitors to better envision their future entrepreneurial journey.
The key figures at this edition:
General Manager of Les Menus Services, an entrepreneur committed to the personal services sector, Corinne Duplat shared her journey at the head of Les Menus Services.
- Carole and Pierre Stupfel
Taking over the French Coffee Shop brand, entrepreneurs driven by a spirit of initiative, Carole and Pierre Stupfel shared their journey from franchisees to franchisors.
Founder of Chick’Chill and Meat Pack Steakhouse - Winner of Top Chef 2021 Passionate restaurateur, Mohamed Cheikh shared his atypical journey and his successful alliance with the Bertrand group.
Serial entrepreneur, investor and judge on Who Wants to Be My Partner? A seasoned entrepreneur and digital visionary, Jean-Pierre Nadir captivated the audience by retracing his journey.
Entrepreneur and president of the Mousquetaires Group, the very embodiment of the family entrepreneurial spirit, Thierry Cotillard shared his vision of management and franchising.
See you at the next edition!
The next edition of Franchise Expo Paris 2027 will be held from March 13 to 15, 2027. A new opportunity to meet key players in the sector, refine your project and perhaps take the plunge into entrepreneurship.
👉 Whether you have already been or are preparing for your first visit, the franchise show remains the ideal starting point to bring your project to life.