Franchise Expo Paris unveils its 2025 programme packed with insightful feedback to help people succeed in business, through plenary talks, theme-driven workshops, sector pitches or individual encounters.

Press release - january 2025
The 43rd edition of Franchise Expo Paris, the unmissable gathering for entrepreneurs, will be taking place from 15 to 17 March 2025 at Paris Porte de Versailles. Organised by the French Franchising Federation and Infopro Digital, this event shines a light on the latest trends in the sector, the innovative concepts, and the best practices to adopt to succeed as a franchised business. Over the space of three days, nearly 150 talks, debates and interactive workshops will be laid on at the show, offering visitors from all over the world a deep dive into the world of franchising and entrepreneurship.


From idea to franchise: a multitude of workshops to firm up a project

The exhibition is offering a series of practical workshops designed to support project developers in their procedures and assuage the doubts that might arise as they create their business. Hosted by experts, they will address a wide variety of subjects, emphasising the key steps to kick off the project then successfully launch the business.
Among the workshops at this edition:
  • I’m under 30: can I become my own boss and succeed? (Workshop 2, 15 March at 12.00pm)
  • Am I really made for being a franchisee? (Workshop 2, 15 March at 11.00am)
  • What’s the best chain for me? (Workshop 1, 17 March at 3.45pm)
On the franchisor side, the 2025 show also places the accent on the challenges and issues surrounding the launch of a concept as a franchise, to transform a good idea into a successful network:
  • How to become a successful franchisor (Workshop 1, 15 March at 2.45pm)
  • Becoming a franchisor: where to start (Workshop 1, 16 March at 10.30am)
  • Becoming a franchisor: the pitfalls to avoid (Workshop 2, 17 March at 3.45pm)

All the keys to developing a business project from A to Z

The franchising model continues to attract many budding businesspeople due to its flexibility, security and growth potential. Franchise Expo Paris takes on the role of a success accelerator by bringing tangible responses to anyone wishing to set up as a franchise. With individual support at every step of the business journey, the show offers a series of highlights designed to guide entrepreneurs in the materialisation, development and consolidation of their franchising project.

  • Future franchisee: between independence and assistance. How far does the franchisor support me? (Workshop 1, 15 March at 10.30am)
  • Business plan and market survey: why these tools are indispensable when you create your business (Agora, 15 March at 3.00pm)
  • Pitch it to your banker! Defend your business project! (Workshop 2, 15 March at 5.00pm)
Some talks will even be organised live on the exhibition’s TV stage where several media will be relocating their daily programmes:

  • I know nothing about franchising, but I want to take the leap, in La Matinale de Toute la Franchise (15 March at 10.30am)
  • What keys can guarantee the expansion of a franchising network? by LSA (15 March at 11.30am)
  • What skills do you need to launch a business… and succeed? by Tous Entrepreneurs (15 March at 12.40pm)
  • How to harness digital to make it a tool for commercial efficiency and differentiation for your franchising network, by LSA (16 March at 1.20pm)

Leading entrepreneurs speak of their inspiring journeys

The show offers a platform to inspiring personalities who will share their exceptional journeys in the world of business. Each in their own way, they have overcome challenges, innovated and built ambitious projects. Their stories, imbued with resilience, offer a true source of inspiration for everyone wishing to start out in business.

The experience of the founder of Les Secrets de Loly, Kelly Massol
Kelly Massol, the founder of Les Secrets de Loly, created her hair care product brand with only 1,500 euros in her pocket. Having started out making her products in her kitchen, she has built a successful business that reported sales on 16 million euros in 2022 and a 565% growth rate. Her communication, based on empowerment, self-acceptance and embracing nature, is particularly popular among young women. Today, Kelly is seeking to develop abroad while conserving the essence of her brand.
> (Agora, 15 March at 4.15pm)

The journey of the multiple Olympic judo medallist Clarisse Agbegnenou
Clarisse Agbegnenou is one of the most highly decorated athletes in the judo world. Following a difficult start in life, Clarisse has since become an unavoidable figure in French sport, racking up the wins and breaking records. In 2023 she was crowned world champion for the sixth time, returning to competition after maternity leave.
> (Agora, 16 March at 2.00pm)

The journey of the founder of the Feuillette chain, Jean-François Feuillette
After an apprenticeship at the age of 16 and a period honing his skills alongside Pierre Hermé, Jean-François Feuillette opened his first shop in Blois, before developing a network of 65 establishments all over France. His company generates sales of over 140 million euros and employs 2,000 people. With this continuous growth, Jean-François Feuillette aims to open 100 more shops y 2026 and is exploring projects to expand abroad, in particular in the USA and Luxembourg.
> (Agora, 17 March at 12.00pm)


Theme-driven talks to explore the most dynamic sectors

Every day, theme-led talks will shine a light on the latest trends and innovations of a majority of sectors represented at the show, to get an overall view of market developments and issues:

  • Entrepreneurs: is there still time to launch a hospitality business? (Hotel, Restaurant and Food Pitch, 15 March at 1.35pm)
  • Coffee Shop, Donuts… the growing momentum of sweet markets (Fast Food Pitch, 15 March at 4.00pm)
  • Fitness: a sector boosted by new features! (Retail Pitch, 16 March at 12.00pm)
  • What profile of entrepreneur to be successful in personal services? (Business and Personal Services Pitch, 17 March at 2.10pm)
But also talks by individual chains such as Intermarché (15 March at 3.30pm), Bricomarché (15 March at 2.30pm), Del Arte (16 March at 11.30pm), La Mie Câline (17 March at 1.30pm), etc.


New in 2025: Meet and Speak, a space dedicated to encounters

Visitors will have a unique opportunity to chat directly with experienced franchisees who have taken the leap and developed their business through the franchising model. On the same principle as a speed date, in 10 minutes they can ask practical questions, receive personal tips and benefit from experience feedback on the everyday life of a franchisee.
> (Meet & Speak, 15, 16 and 17 March at 10.30am)


Special events


Master Franchise Summit: a dedicated event

Organised by Progressium and Franchise Expo Paris, this exclusive business event gives franchisers the opportunity to meet a selected audience of French-speaking multi-unit and multi-brand franchisees on the lookout for new opportunities. For this fourth edition, participants will be able to attend an inspirational round table featuring Christophe Gaschin, the CEO of Groupe Bertrand and a multi-unit franchisee, hosted by Jean-Louis Mochamps, founder of Arcanemag and himself a multi-brand fashion label franchisee, and Emmanuel Jury, CEO of Progressium.
Monday 17 March 2025 (by invitation only).

Start Franchise Tour: the tour for young franchisors

The Start Franchise Tour is an itinerary organised in association with Franchise Management. It is aimed at concept owners wishing to explore the idea of developing into a franchise.

The Start Franchise Tour includes a morning of round tables with experts and personal accounts from well-established franchisors, to foster idea sharing. A guided tour of the show will allow participants to meet experts and exhibitors available to help them create a franchising network.
For people in search of practical advice and seeking to develop their network, the Start Franchise Tour is a crucial step.

Monday 17 March 2025 (registration required).

About the French Franchising Federation

A major player in the dynamism of the French economy, the French Franchising Federation is the professional federation of franchisors and their franchisees since 1971. It represents the franchising model, a model of entrepreneurship based on the transfer of know-how and the sharing of value. Its role is to promote, defend and perpetuate the franchise model, but also to federate its ecosystem and create the tools and the environment for the development and performance of franchise networks. In 1981, the French Franchise Federation created the Franchise Expo Paris exhibition, which has since become a major annual international franchising event.
In France, franchising accounts for 1,972 networks, 84,497 franchised outlets, for a turnover of more than 76.6 billion euros. The activity generates 828,178 jobs (direct and indirect). In 2009, the FFF created the Acadélmie de la Franchise, the first training organisation for franchising professions, whose services are aimed at future franchisees, but also to future and current franchisors.
Find out more at: www.franchise-fff.com

About Infopro Digital

Infopro Digital is a B2B group specializing in information and technology. Ranked as the 8th largest technology group in France, the group is present in 18 countries and employs nearly 4,000 people. Its innovative solutions are aimed at professional communities in five key economic sectors: Construction & Public Sector, Automotive, Risk & Insurance, Industry, and Retail. Thanks to the group’s sector-specific expertise, Infopro Digital covers all the needs of professionals. Its solutions enable decision-makers to make informed decisions and companies to sustainably develop their business and performance.
Find out more at: www.infopro-digital.com


About Tous entrepreneurs

This media dedicated to entrepreneurship and franchising has been designed to allow entrepreneurs and aspiring business owners to find all the information they need to build and develop their project all year round. They can find testimonials, practical advice, expert opinions and all useful information on business creation.
This media platform, which is affiliated to the Franchise Expo Paris exhibition, also focuses on franchising and its advantages.
Find out more at: www.tousentrepreneurs.com

FRANCHISE EXPO PARIS PRESS OFFICE

Media enquiries
Rachel Annette, Camille Fievre, Peter Even
teamRPfranchise@monet-rp.com – +33 2.53.35.50.20