Téléchargez l'application !
Pour une meilleure expérience et optimiser votre visite, téléchargez notre application.
Become a successful franchisor!
Learn how to take the leap and expand your concept through franchising
Creating a franchise is not something that can be improvised.
Transforming a concept into a franchise network is a fully-fledged entrepreneurial project. It's not enough to have a successful point of sale: you have to be able to replicate it, pass on your know-how, build a viable business model, and be able to provide long-term support to your future franchisees.
Here are the main questions to ask yourself to build your project, and the resources you will find at Franchise Expo Paris to help you answer them.
Is my concept ready to be franchised?
To be successfully developed as a franchise, your model must, in particular, be proven. profitable, reproducible and transmissibleYou need to be able to identify your expertise, formalize it, and pass it on to independent entrepreneurs.
It is also necessary to check that your organization and resources will allow you to support a network: do you have sufficient human resources internally (facilitator, developer) and do you know all the subtleties of the franchisor business are in particular two key questions to ask yourself before starting a development.
How can I transform my business into a true franchise concept?
Franchising your business means moving from a model that you control yourself to a a system that other entrepreneurs will be able to replicateSo it's a new profession that you will have to learn and understand.
You therefore need to formalize your know-how, define the methods and tools essential to the operation of your concept, but also think about everything you will need to provide to your franchisees as a future franchisor: training, start-up assistance, marketing tools, network management, operational support…
The central question is simple: "What will my franchisee need to succeed?"
This is when support becomes crucial. Specialized consultants, accountants, lawyers, and network development professionals can help you structure the various components of your future model.
At Franchise Expo Paris, you can meet these experts and identify those your project needs.
What business model should be built for a franchise?
The business model must work for both the franchisor and the franchisee.
What investment will the franchisee need to make? What turnover can they expect? What profitability? What entry fees and royalties? What costs and resources will be needed to support the network?
These questions need to be answered with realistic and sufficiently robust hypotheses to convince future franchisees.
So don't build your model alone. An expert's perspective allows you to challenge your assumptions, identify potential weaknesses, and build a model consistent with the ambitions of the future network.
The accountants, consultants and financing specialists present at Franchise Expo Paris can help you move forward on these issues.
What should the franchise agreement contain?
The contract must specifically address the use of the brand, the transfer of know-how, training, support, royalties, supplies, duration, and the conditions for renewal or termination. The franchisee remains an independent entrepreneur: the franchisor supports and manages the network without replacing the franchisee or their decisions.
What are the legal obligations for creating a franchise?
Creating a network also involves respecting a specific legal framework.
Trademark ownership, formalization of know-how, franchise agreement, Pre-contractual Information Document (DIP), respective obligations of the franchisor and the franchisee… all these subjects require particular expertise.
Franchise law cannot be improvised any more than its economic model.
Future franchisor: choose your evonomic model
(in French) In this replay Two franchise experts answer this question, now find advice from:
🎙️Julien SIOUFFI - Franchise & digital expert, Franchise Board
🎙️Lionel LEFEBVRE - Associate lawyer, Hubert Bensoussan & Associates Lawyers
How to become a good franchisor
A good franchisor doesn't just sell a brand: they transfer a proven concept, know-how and tools, then provides long-term support to its franchiseesTraining, support, network facilitation, listening to the field and continuous improvement of the concept are essential.
Which experts can support a future franchisor?
To transform a concept into a high-performing and sustainable network, It is essential to surround yourself with experts. capable of supporting each stage of the project. At Franchise Expo Paris, future franchisors and developing networks can meet all these experts and find concrete answers to their questions.
What is the role of lawyers specializing in franchising for franchisors?
Franchise lawyers support networks at every stage of their development. They ensure the security of the network's creation and growth: drafting and analyzing contracts, preparing Pre-Contractual Information Documents (DIPs), protecting intellectual property, safeguarding the brand, and managing relationships with franchisees. Their expertise also covers commercial, social, tax, and litigation matters. At Franchise Expo Paris, they provide essential legal insights to secure the projects and decisions of franchise stakeholders.
Meet Arion Avocats, Cabinet Bouchara, Cabinet Hubert Bensoussan & Associés, CLP Avocats, Fidal Avocats, Linkea, Osborne Clarke, Simon Associés.
What is the role of chartered accountants with franchisors?
Chartered accountants help structure and develop networks and monitor the performance of points of sale by offering management, benchmarking, and monitoring tools tailored to these networks. At Franchise Expo Paris, their comprehensive approach ensures sound financial decisions, improves business performance, and supports long-term growth.
Meet Fiducial, In Extenso, TGS France
What is the role of consulting firms in franchise development and management?
Franchise consulting firms support brands in the creation, development, and optimization of their networks. They transform a concept into a replicable model, define the development strategy, and contribute to the recruitment of the first franchisees. For existing networks, they provide support in areas such as team management and training, point-of-sale performance, financing, marketing, and digitalization. At Franchise Expo Paris, these experts offer an operational perspective for building high-performing, profitable, and sustainable networks.
Meet Franchise Board, Franchise Management, Progressium
How does geomarketing help franchise networks choose their locations?
Geomarketing helps franchisors make data-driven location decisions rather than relying on intuition. It enables them to identify areas with potential, analyze a territory's characteristics, study the competition, define catchment areas, and prioritize cities for network development. These analyses facilitate development planning and the management of a multi-site network. At Franchise Expo Paris, geomarketing experts provide tools to secure locations and accelerate growth.
Meet Ciril Group
What digital tools allow franchise networks to better manage and motivate their franchisees?
Digital tools allow franchisors to centralize information, improve communication, and manage their franchisees more effectively. Intranets, CRM systems, management platforms, business tools, e-commerce, and training solutions facilitate the sharing of best practices and performance tracking. Solutions integrating artificial intelligence can also help analyze data, automate certain tasks, and identify areas for improvement. At Franchise Expo Paris, digital strategy experts present solutions designed to strengthen the cohesion, efficiency, and performance of franchise networks.
Meet Cleonet, Seenaps
Why conduct market and location research before opening a franchise outlet?
A market and location study allows you to assess the commercial potential of a project before investing in a retail outlet. It analyzes, in particular, the catchment area, the customer base, the competition, the business environment, accessibility, and the characteristics of the proposed site. For the franchisor, these studies help define the expansion strategy, zoning, and development priorities of the network. At Franchise Expo Paris, these experts provide objective data to reduce risks and select the most promising territories.
Meet Emprixia, SAD Marketing
Which exhibitors should you meet?
We have prepared a selection of experts that would be able to support your project
20 exhibitors
How to prepare for your participation in the Expo?
Our Tips for Getting the Most Out of Your Visit:
- Schedule an appointment with the experts Meet them during the trade show and benefit from a free, turnkey initial audit conducted on-site. Visit us at the Experts' Village - Hall 4.
- Participate in one of the 26 conferences on the topic"future franchisor"Fortransforming one's concept into a network.
- Do it test of the future franchisor To determine if your concept and organization allow you to consider franchising as part of your development strategy. In partnership with Franchise Management, a consulting firm specializing in network creation and development.
- Check out the resources available in the Franchise Expo Paris media library! Items, videos, podcasts and webinars These resources dedicated to future franchisors also allow you to better understand the criteria for a franchiseable concept and the questions to ask yourself before getting started.
Our articles dedicated to future franchisors
Save time by consulting these resources:
The Future Franchisor Test (in French)
Franchise Management, a leading consulting firm in network creation and development, offers you this test to help determine if your concept and organization are suitable for incorporating franchising into your growth strategy:
Register for the show
Discover the expo, its exhibitors and conferences in March, order your badge now and get all the news related to the show.