Founded in 1965, Monceau Fleurs is a French company specializing in the distribution of flowers and plants. Over the decades, it has established itself as one of the most iconic florist brands in the French retail landscape. Drawing strength from its history, the robustness of its concept, and the power of its network, Monceau Fleurs is now recognized as a leading reference in the floral sector, both among the general public and entrepreneurs seeking to join a structured and reputable network.



Since its inception, Monceau Fleurs has pursued a clear and consistent ambition: to democratize the purchase of flowers by making them accessible to as many people as possible, on a daily basis, without compromising on quality, freshness, or aesthetics. This founding vision has profoundly shaped the brand’s identity and continues to guide its strategic decisions.



Brand history and development



Monceau Fleurs was born from an innovative idea for its time: offering flowers in self-service, displayed in large quantities, at clear and attractive prices, in order to encourage more spontaneous and regular consumption. This approach quickly proved successful and enabled the brand to grow steadily.



The expansion of the network has been driven primarily by the franchise model, allowing Monceau Fleurs to accelerate its development while surrounding itself with independent entrepreneurs who are locally involved and share the brand’s values. Today, Monceau Fleurs operates more than 210 retail outlets, in France and internationally, the majority of which are run by franchise partners.



This controlled growth is built on a proven concept, a strong brand, and a structured central organization capable of sustainably supporting the expansion of the network.



Market positioning and commercial concept



The Monceau Fleurs concept stands out for its simplicity, clarity, and commercial efficiency.

• A Message from the Founder

Nous en sommes convaincus : la performance naît de l’alliance entre l’humain, l’engagement et la responsabilité. Ensemble, nous construisons un modèle pérenne, exigeant et porteur de sens dans une marque née de la passion.

• Year the franchise was launched

1965

• Required down payment (before borrowing)

Between € 50 000 & 75 000

• The type of visitor the exhibitor is looking for

Single franchisee

Master-franchisee / Investor

Multi-units franchisee

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Trade-in Offers

• Does this exhibitor offer trade-in deals?

Yes

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Geographic Expansion

• The sizes of the cities where the exhibitor wishes to set up a presence

Between 50 000 &

200 000 inhabitants

More than 200 000 inhabitants

• The French departments where the exhibitor wishes to establish a presence

02 - Aisne

59 - Nord

60 - Oise

62 - Pas-de-Calais

80 - Somme

• The international regions the exhibitor is targeting for expansion

French overseas administrative departments and territories

France

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