Wednesday, April 24, 2024
Becoming a franchisee: between independence and assistance. But how does the franchisor support me?
Become a franchisee
The world of entrepreneurship offers a range of paths for those aspiring to create their own business. Among these options, franchising stands out as a unique model, offering a delicate balance between entrepreneurial independence and structured support. In this regard, it is crucial to understand how the franchisor commits to supporting and guiding franchisees throughout their entrepreneurial journey.
According to Bernard ABBOU, founder and vice-president of CUISINES AVIVA, "a franchisor is like a nursery that helps the franchisee to walk, and for that, it takes 1 year like a newborn child, so for 1 year, we are by their side with the appropriate support." Thus, to assist these new franchisees, several types of support are made available to them by our franchisors:
- Guidance from experts: Benefit from the expertise of seasoned professionals to guide you at every stage of your development.
- Assistance through proven know-how: Access unique know-how and effective working methods to maximize your chances of success.
- Training provided by specialized schools: Some franchises offer in-depth training within dedicated schools to impart key skills of the trade.
- Professional coaches at your disposal: Enjoy the support of experienced coaches to assist you in the daily management of your business and provide you with valuable advice.
- Store immersion days: Participate in store immersions to experience the daily life of the brand and familiarize yourself with its practical functioning.
In addition to the support, the franchisor has a duty of evolution towards the franchisee, facing the advancement of digitalization. Digitalization in a franchise network allows for:
- Strengthening operational efficiency
- Fostering growth and innovation
- Improving the customer experience
- Contributing to the sustainability and success of the network in an ever-evolving commercial environment.
To maintain this balance between assistance and independence, it is essential that the franchisor remains open, accessible, and attentive to the needs of its franchisees, thus fostering a harmonious and productive relationship.
In conclusion, the franchisor-franchisee partnership relies on a delicate balance between assistance and independence. Franchisees benefit from a variety of support, ranging from expertise to training, while retaining a degree of autonomy in managing their business.