Do you want to develop your business by becoming a master or multi-unit franchisee?

Franchise Expo Paris is an expo for entrepreneurs, future franchisees, but also franchisees who wish to develop their business, master, multi-unit franchisees and investors who are looking for new brands.

We lead a community of over 800 masters, multi-unit franchisees and investors, who come to the show to discover all the latest market trends in order to import them into their country.

This year, the expo offers you an exclusive tailor-made program to connect with the exhibiting brands, as well as dedicated conferences to help you develop your business.

More information to come.

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Master Franchise

The Master Franchise is a franchise agreement between the franchisor and a franchisee who will act as a franchisor to develop the network within a defined territory, which may be a country, a group of countries, or a large region. The master franchisee has a dual relationship: as a franchisee to the network, and as a franchisor to the franchisees he will recruit regarding their development in their master territory.

The master franchisee holds exclusive rights over the geographic area for the brand’s development in order to:

rapidly expand the brand within the territory
enjoy autonomy over local strategy while benefiting from the brand image and know-how of the network

This model is designed for experienced entrepreneurs with strong financial resources and a solid understanding of the local market.

Multi-Unit Franchise

Multi-unit franchise refers to a franchisee creating and operating several franchised outlets under the same brand.

This model allows a franchisee to grow their business quickly while earning the trust of the franchisor. In fact, it is increasingly favored by brands as a strategy for expansion.

Becoming a multi-unit franchisee allows one to:

share and optimize operational costs
achieve better profitability per unit
become an expert in the franchise model
expand their business on a regional level

Multi-unit franchise is aimed at franchisees who have had a successful first experience and want to build on a strong brand.

Multi-Brand Franchisee

Multi-Brand Franchisee refers to a franchisee who already owns a unit under one brand and decides to open a new unit under a different brand. In this case, the franchisee develops several units that belong to different franchise networks.

This model targets franchisees or multi-unit franchisees who wish to strengthen their business through diversification and better navigate sector-specific crises.
Multi-brand franchising allows to :

benefit from synergies between different activities
develop new skills
seize opportunities by entering other markets, based on trends and local demand
position the franchisee as a strategic partner

Multi-brand franchising is intended for experienced entrepreneurs who are comfortable managing multiple types of businesses, or for investors looking to diversify their portfolio.