The Master Franchise is a franchise agreement between the franchisor and a franchisee who will act as a franchisor to develop the network within a defined territory, which may be a country, a group of countries, or a large region. The master franchisee has a dual relationship: as a franchisee to the network, and as a franchisor to the franchisees he will recruit regarding their development in their master territory.
The master franchisee holds exclusive rights over the geographic area for the brand’s development in order to:
- rapidly expand the brand within the territory
- enjoy autonomy over local strategy while benefiting from the brand image and know-how of the network
This model is designed for experienced entrepreneurs with strong financial resources and a solid understanding of the local market.