From franchisee to Multi or Pluri-Franchisee: The keys to success

In the world of entrepreneurship, transitioning from franchisee to multi or pluri-franchisee can seem like an intimidating step. However, the white paper from the Multi-Unit Forum, published after the event organized by Progressium and the Franchise Expo Paris in March 2024, offers valuable insights and advice for successfully making this transition.

Stabilizing Your First Business

Before embarking on the development of a new outlet, it is crucial to stabilize your current business. Jérémie Demangel, multi-franchised owner of Pokawa, emphasizes the importance of having a solid foundation to support a new unit, whether it is under the same brand or not. He warns against the risk of jeopardizing an established structure for a new venture.

Assessing Your Profile

Knowing whether you are ready to become a multi or pluri-franchisee is essential. According to Erwann Rouxel, founder of Signorizza, it is crucial to have the ability to delegate and manage multiple establishments. Personal motivation and ambition also play a decisive role in this evolution.

Focusing on Complementary Activities

The complementarity of activities is a key factor for the success of multiple franchises. Jérémie Demangel mentions that integrating a brand like Waffle Factory, which generates revenue at different times than Pokawa, has been strategic for smoothing his revenue and reducing seasonality.

Choosing Your Franchisors Carefully

When expanding into other brands, choosing the right franchisor is crucial. Kamel Boulhadid, who oversees 100 outlets, emphasizes the importance of selecting partners who share the same values and a common vision. A good relationship with the franchisor facilitates development and expansion.

Organizing Your Operations

Finally, a solid organization is essential before embarking on the opening of new outlets. The ability to delegate and structure your business is crucial for maintaining operational efficiency. Marc Vanhove, head of Bistrot Régent, emphasizes that surrounding yourself with competent people is one of the keys to success as a multi-franchisee.

Developing as a multi or pluri-franchisee represents a significant change for any entrepreneur. It is essential to master your first business before venturing into new endeavors. As always, don't hesitate to seek advice and engage with your peers to make informed decisions.

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