Record attendance at Franchise Expo Paris

Press release - March 2024
From 16 to 18 March, Franchise Expo Paris illustrated the vitality of the franchising sector more clearly than ever before. Mission accomplished for this new format of the exhibition which drew nearly 32,000 participants over three days, surpassing the previous show which has lasted a day longer. With a content-rich programme in tune with the sector’s challenges, a redesigned visitor experience and new special features such as Franchise Expo Live and the Start Franchise tour, Franchise Expo Paris gathered 605 exhibitors including 513 trading brands. It is the largest edition in the show’s history.

The success of a new generation exhibition

With a new format packed into three days, and with opening days (Saturday to Monday) more closely suited to the expectations of exhibitors and visitors, Franchise Expo Paris saw a big turnout as soon as the doors opened. Over the space of three days, the show’s aisles buzzed to the tune of entrepreneurship and business creation, bringing together a dynamic community of franchisors and franchisees, aspiring entrepreneurs, towns and communities, experts from the FFF college, and banking & insurance partners. This edition was particularly characterized by the presence of the new generation of entrepreneurs. To meet their expectations and guide them in their project, Franchise Expo Paris laid on a series of talks, pitches and workshops dedicated to the challenges faced by these young people, such as finance or management.

“Franchise Expo Paris has marked the beginning of a new era, with a lot of young entrepreneurs and families attending. We are very pleased to be able to increasingly appeal to this particularly dynamic audience. We also welcomed special guest speakers who I’m sure will have given these entrepreneurs more reason to want to take the plunge. personalities like Hugo Décrypte, Raibed and Fatiha Tahri, the founders of Pap & Pille or the patisserie world champion Nina Métayer all found the right words with which to address our young entrepreneurs! We are also very satisfied that we could offer a range of services to our visitors, including a childcare centre, zones to have lunch in, and for our entrepreneurs a tech village displaying solutions to help them in their ecological transition,” explained Sylvie Gaudy, director of Franchise Expo Paris at the Infopro Digital group.

The dynamism of franchising confirmed at Franchise Expo Paris

Franchise Expo Paris this year recorded a 6% rise in the total number of exhibitors, which included 235 new brands. This upward trend illustrates the positive economic environment for the development of franchising in France and abroad.

Under the patronage of the French Ministry of the Economy and Finance for the first time, Franchise Expo Paris was also en event acknowledged by the government authorities, with the visit of Olivia Grégoire, delegate minister for Businesses, Tourism and Consumption on Monday 18 March. This trip, during which she met exhibitors and franchising players, is a form of recognition for the whole sector. The minister furthermore congratulated all the franchising players for their vitality and growth.

The show’s 2024 edition was unquestionably an outstanding one, with a shorter format but a bigger success! A success thanks to the higher attendance, the new services, the acknowledgement from the government with the patronage of the Ministry of the Economy and the visit by minister Olivia Grégoire. An edition of which we at the FFF are particularly proud, and which once again illustrates the central role of franchising in business and more generally in our country’s economy,” adds Véronique Discours-Buhot, Chief Executive of the French Franchising Federation

A concentrate of innovation for entrepreneurs

This year too, Franchise Expo Paris was a genuine platform for exchange and inspiration for franchising entrepreneurs and brands looking to expand. Throughout the show, a programme packed with more than 180 talks, workshops and pitches enabled participants to explore the multiple facets of entrepreneurship and decipher the trends and changes happing in the different sectors. On Saturday 16 March, the Gala de la Franchise was a particular highlight of the show, paying tribute to the brands, franchisors and franchisees who contribute to the success of the franchising model. The ceremony also offered the opportunity to present the 2024 awards for two prestigious competitions: the Révélations de la Franchise and the Rubans de la Franchise.

Key figures for the 2024 edition

  • 605 exhibitors
  • 18% international brands
  • 183 talks, workshops and pitches
  • 90 sectors of activity represented
  • 31,720 participants
  • 512 brands including 235 new this year
Save the date for the next edition of Franchise Expo Paris
from 15 to 17 March 2025

About the French Franchising Federation
A major player in the dynamism of the French economy, the French Franchising Federation is the professional federation of franchisors and their franchisees since 1971. It represents the franchising model, a model of entrepreneurship based on the transfer of know-how and the sharing of value. Its role is to promote, defend and perpetuate the franchise model, but also to federate its ecosystem and create the tools and the environment for the development and performance of franchise networks. In 1981, the French Franchise Federation created the Franchise Expo Paris exhibition, which has since become a major annual international franchising event.
In France, franchising accounts for 1,972 networks, 84,497 franchised outlets, for a turnover of more than 76.6 billion euros. The activity generates 828,178 jobs (direct and indirect). In 2009, the FFF created the Acadélmie de la Franchise, the first training organisation for franchising professions, whose services are aimed at future franchisees, but also to future and current franchisors.
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About Infopro Digital
Infopro Digital is a B2B group specializing in information and technology. Ranked as the 8th largest technology group in France, the group is present in 18 countries and employs nearly 4,000 people. Its innovative solutions are aimed at professional communities in five key economic sectors: Construction & Public Sector, Automotive, Risk & Insurance, Industry, and Retail. Thanks to the group’s sector-specific expertise, Infopro Digital covers all the needs of professionals. Its solutions enable decision-makers to make informed decisions and companies to sustainably develop their business and performance.
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About Tous entrepreneurs
This media dedicated to entrepreneurship and franchising has been designed to allow entrepreneurs and aspiring business owners to find all the information they need to build and develop their project all year round. They can find testimonials, practical advice, expert opinions and all useful information on business creation.
This media platform, which is affiliated to the Franchise Expo Paris exhibition, also focuses on franchising and its advantages.
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