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Women in business: what if your project started at Franchise Expo Paris?
Do you dream of starting your own business?
Each year, more and more women choose entrepreneurship to give a new boost to their career, gain independence or develop a project that reflects who they are.
Whether you are an employee, a business owner, undergoing professional retraining, a job seeker or have an entrepreneurial project, franchising can be a reassuring and effective solution for getting started.
Franchise Expo Paris allows you to meet brands, experts and entrepreneurs who can help you bring your project to fruition.
What if you swept away your preconceived ideas about the franchise model?
Discover the essential things you need to know before you get started! (in French)
Why are more and more women becoming entrepreneurs?
Women's entrepreneurship continues to grow in France
Women now represent nearly 39% of business creators and play an increasing role in the economic development of the territories.
A search for meaning, a desire for autonomy, a wish to manage one's time differently, or even a career change: the motivations are numerous.
For many women, entrepreneurship is not just about creating a business. It is also an opportunity to build a professional project aligned with their values, ambitions, and lifestyle.
Is franchising a good solution for starting a business when you are a woman?
Starting your own business often raises many questions:
- How can I finance my project?
- How do I find my first clients?
- How to avoid startup errors?
- How can I retrain in a sector I don't know?
- How to reconcile entrepreneurship and personal life?
The franchise provides a concrete answer to these questions.
It allows you to become a business owner while benefiting from:
✅ of a proven concept
✅ from a recognized brand
✅ of initial training
✅ of ongoing support
✅ of tools already developed
✅ from a network of entrepreneurs
Franchising thus makes it possible to combine independence and support.
Why do women choose honesty?
According to the Women in Franchising Barometer, the main motivations of female franchisees are:
- to become their own boss
- gaining autonomy
- better manage their time
- finding a better work-life balance
- to give more meaning to their activity
- take on a new professional challenge
More than half of the women surveyed said they would have started earlier if they had discovered the franchise earlier.
Is it possible to become a franchisee without experience in the sector?
Yes. It's actually a very common situation.
Many female franchisees previously worked in a completely different sector than the one they are now entering. This is one of the main advantages of franchising: you benefit from training, proven expertise, and support that facilitates your professional development.
Franchising thus allows one to consider a career change with greater peace of mind.
Does franchising allow for a better work-life balance?
For many female entrepreneurs, the answer is yes.
According to the Women in Franchising Barometer, 54% of the franchisees surveyed cited independence and better time management as the main motivation in their entrepreneurial project.
Although starting a business requires investment, franchising often saves time thanks to the numerous tools provided by the network:
- national communication
- marketing
- digital tools
- training
- operational assistance
- sharing of experience between franchisees
These resources allow you to focus on developing your business.
In which sectors do women start their own franchise businesses?
Women are now present in all areas of the franchise.
At Franchise Expo Paris, you can discover opportunities in sectors as varied as:
- Personal services
Home help, home support, childcare, family support.
- Real estate
Real estate transactions, rental management, property management and real estate services.
- Beauty, health and well-being
Aesthetics, sport, fitness, slimming and well-being.
- Specialty trade
Fashion, food, decoration, leisure and home furnishings.
- Business services
Consulting, recruitment, communication, training and BtoB services.
- Early childhood and education
Micro-nurseries, academic support, educational activities.
Can you start a business as a couple or as a family?
Absolutely. More and more women are choosing franchising as part of a family project. Some start businesses with their spouse, others partner with a relative, or take over a family business.
Franchising offers a structured framework that facilitates the division of roles and allows businesses to leverage proven methods. Many networks now welcome couples as entrepreneurs and support these specific projects.
Are the women franchisees satisfied with their choice?
The figures are particularly encouraging.
More than 8 out of 10 female franchisees say they would recommend their franchisor to another woman.
Even better, some are continuing their development by opening several points of sale.
Multi-franchising thus constitutes a real growth lever for female entrepreneurs who wish to develop their business in the long term.
What are the most frequent obstacles to female entrepreneurship?
Many women share the same questions before embarking on this journey:
- the fear of failure
- the financing
- lack of self-confidence
- administrative procedures
- work-life balance
Franchising provides answers to these concerns through network support, access to financial partners, and the transmission of proven know-how.
You are never alone with your project.
Why visit Franchise Expo Paris?
For three days you will be able to:
✅ Meet over 500 brands
✅ Discover hundreds of business creation and takeover opportunities
✅ Connect directly with franchisees and franchisors
✅ Participate in over 150 conferences and workshops
✅ Get personalized advice from experts
✅ Discover sectors you may never have thought of
✅ Compare multiple projects in one place
How to prepare for your visit to Franchise Expo Paris?
Before your arrival:
- Define your budget
- Identify the sectors that appeal to you.
- Prepare your questions
- Identify the brands that interest you
- Check out the resources available in the Franchise Expo Paris media library! Items, videos, podcasts and webinars dedicated to future franchisees
- Register for the conferences
Once there, take the time to talk with the franchisors but also with their franchisees who are present.
Their experience is often the best source of information for evaluating a project.
Our articles dedicated to future franchisees
Save time by consulting this content:
The test for the future franchisee
Ready to take the plunge? Take the test!
In just a few minutes, discover your strengths as an entrepreneur and get concrete ideas to build your project.
Your detailed results will be sent to you by email. You will then have the opportunity to meet with the Franchise Management teams during Franchise Expo Paris to discuss the next steps in your journey.
Register for the show
Discover the show, its exhibitors and conferences in March, order your badge now, and receive all the information related to the show.