Wednesday, May 24, 2023
Franchise Expo Paris 2023: Plenary panel discussion - Cathy Collart-Geiger
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The panel discussion held at Franchise Expo Paris with Cathy Collart-Geiger and Yves Puget dealt with the theme of franchising and innovation. The two speakers shared their experience and points of view on today’s franchising issues and new trends.
Cathy Collart-Geiger presented the different stages in the development of franchising from the 1960s to today. She stressed the importance of innovation in this sector, particularly in a constantly changing economic and social climate. In her view, innovation is an essential lever for franchises wishing to adapt to new consumer behaviour and remain competitive in a constantly changing market.
Yves Puget meanwhile spoke about the challenges facing franchising in the context of digital transformation. In his view, franchising must adapt to new technologies and new consumer habits if it is to continue to grow.
Both speakers also discussed the challenges faced by franchises in terms of recruiting and retaining franchisees. According to Cathy Collart-Geiger, it is important to select prospective franchisees carefully and provide them with customised support to help them succeed. She also stressed the importance of transparency and trust between franchisees and franchisor to ensure a healthy and lasting relationship.
Yves Puget stressed the importance of communication and listening to franchisees to better meet their needs and improve the quality of services offered. He also mentioned the need to develop training and support programmes to help franchisees develop their skills and innovate in their business.
Finally, the speakers concluded by discussing the prospects for the future of franchising and innovation. In their view, to remain competitive, the franchise sector must continue to adapt to new consumer habits and new technologies. They also stressed the importance of franchises working together and sharing best practice to encourage innovation and growth in the sector.
In summary, this talk highlighted the importance of innovation in the franchise sector and the various challenges faced by franchises in remaining competitive in a constantly changing market. The two speakers shared their experience and their views on the current challenges facing franchising, and suggested ways of encouraging innovation and the development of franchises in the future.
Watch the talk in catch-up mode: